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Use 150 words for the first two responses:
1. How does a company build its product mix and product lines? How is product strategy decided? Refer to the examples of various companies presented in the readings.
2. How can services be marketed more effectively? Consider Singapore Airlines - a company with a reputation for quality service. Compare that with JetBlue. How do each of these companies define excellence in service marketing? Provide some examples of companies that do a poor job in service marketing.
3. In Ephesians 4:15 (NIV), we are encouraged to speak the truth in love, how does this apply to services or product marketing?
Extreme Hats wanted to bid on a huge festive event of which 6,200 large party hats would be needed. The Style A hats were cylinders that were 11 inches high and 12 inches in diameter and were packed into boxes that were 12 by 12 by 12 inches. Extreme..
GD inc has preferred stock outstanding that pays a dividend of $5 at the end of each year. The preferred sells for $50 a share. What is the stocks required rate of return?
What are the competitive priorities for Custom Molds' processes and the changing nature of the industry? What alternatives might the Millers pursue? What key factors should they consider as they evaluate these alternatives? Do you think that their so..
How do marketing campaigns for food products like cereal impact a consumer’s ability to identify the “truth” about the health benefits of the product? Use Porter's definitions of truth rather than your opinion to discuss if the claims are true. In yo..
Should murderers be allowed to return to society if they are no longer deemed a threat? For many people, the answer to this question is dependent on their belief whether it is possible for murderers to be rehabilitated. While scholars and practitione..
C. Ray Gullet (“Personnel Management in the Project Organization,” Personnel Administration/Public Personnel Review, Staffing levels are more variable in a project environment. Performance evaluation is more complex and more subject to error in a mat..
After reading the text and the Belmont Report, you have an introduction to the three basic ethical principles (Respect for Persons, Beneficence, Justice) often used to support administrative or clinical healthcare decisions. One of the most difficult..
Create a power point presentation at least 5 slides in length identifying 5 different categories of application software. List a description of each type of software with advantages, disadvantages, and any security concerns for each
Choose any industry and describe how you would conduct a simulation to perform risk analysis.
What cultural phenomena that helps to explain how culture is passed from person to person? You are trying to create a high performance culture in a company you recently started which of the following actions would you not want to take? Individualism ..
Provide an example each of substantive, intangible, and procedural goal in any one negotiation scenario. Briefly describe the negotiation scenario and identify the substantive, intangible, and procedural goals.
What are the motivations for an organization to have a good supply chain management (SCM) system? Define SCM in your own words, and list the major types of SCM software. List the four drivers of SCM and how they impact the system’s responsiveness.
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