How do you think the mistake could have been avoided

Assignment Help Marketing Management

Reference no: EM133511112

Assignment

Conduct a Google search of marketing mistakes that companies have faced when trying to expand into a global market. Identify the marketing mistake that you found most interesting among the examples that you found. Take a deep dive into your research to gather more information about what the company did and what was the mistake they made. You will be turning this research into a short-written report. The report should contain the following sections:

Question I. Create a cover page where you clearly identify the company with a picture, the company name, and where the company was headquartered at the time of the event.

Question II. Explain what the company was doing for its global marketing strategies at the time of the event. In this section, be sure to answer questions such as:

Question i. What country was involved?

Question ii. Was this company new to this market or had they been there awhile?

Question iii. Was this company working alone or with a business partner?

Question iv. Who were they targeting in that country?

Question v. Did they conduct any market research, according to what you could find in your research?

Question vi. What were the 4Ps they were using for their marketing strategies in this country?

Question III. Identify and explain the mistake they made. In other words, what went wrong?

Question IV. How do you think the mistake could've been avoided? Be sure to identify at least two ways the company could have potentially avoided the mistake.

Question V. How was this mistake related to the approach toward localization/globalization that the company was using for their marketing strategies? (Note: consult Ch 1 in your book to make sure you understand the the concepts of localization/globalization of marketing strategies in answering this question.)

Question VI. Provide a Bibliography with all the references you found/utilized in your research and writing. List the citations in alphabetical order, using APA formatting.

Question VII. Include subtitles in your document that clearly show how you answered each of the numbered items above. In other words, have bold italicized subtitles for each section of the write up: Global Marketing Strategies, Mistake Made, Ways to Avoid the Problem, Localization or Globalization, and References.

Question VIII. Also, be sure to use your own words in writing up this exercise-do not copy any material you found in your research.

Reference no: EM133511112

Questions Cloud

What is christian foundation of education : What is the Christian foundation of Education and how it impacts the teaching and learning of early childhood education? explain briefly with examples

What do you want to learn more about to improve preparation : Considering this course, what do you want to learn more about to improve your preparation for future career opportunities?

What are the roadblocks preventing you from praying : What are the roadblocks preventing you from praying and attending church? What are some ideas about how to eliminate those roadblocks, assuming you desire to?

Differences between education in japan-russia and egypt : Discuss what are the differences between the education in Japan, Russia, and Egypt?

How do you think the mistake could have been avoided : How do you think the mistake could've been avoided? Be sure to identify at least two ways the company could have potentially avoided the mistake.

Evaluate the campaigns your peers share : Evaluate the campaigns your peers share. Do you think the campaign does a good job of targeting sexism? Why or why not?

How the questions have been organized : How can the questionnaire be improved? how will the responses be analyzed? Be sure to address all parts of the topic.

Sources of strength suicide prevention program : What is trauma focus of article An outcome evaluation of Sources of strength suicide prevention program delivered by adolescent peer leaders in high schools.

What should carlos suggest to vanessa at upcoming meeting : What should Carlos suggest to Vanessa at the upcoming meeting? What are the potential gains for KAR from this suggestion?

User Account

All Pages