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Assignment:
1) Discuss the Pros and Cons of Dick's decision to enter this space. Why are they doing this? What opportunities are they trying to capture? What competitive advantage(s) are they trying to capitalize on?
2) How do you think Dick's competitors will react? Consider that some of their competitors may also supply Dick's with product. Think also about other companies that might consider entering this space...who might "copy" Dick's decision?
3) Thinking about the target audience that Dick's is trying to attract, discuss the Marketing strategies that they might use to communicate this product launch...to get the message out about this product line introduction.
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