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How do you save and reposition the brand

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Reference no: EM131375815

To begin, McD's product managers must ask:

  • How do you save and reposition the brand?
  • What competitive strategy do you adopt?
  • What products in the line do you eliminate?
  • What products in the line do you revise/reintroduce/reposition?
  • What products do you introduce as "new" to the line?
  • What are the price points?
  • What is the promotion and media mix?
  • How much is the budget?
  • What's the strategic and tactical plan?
  • Where and how does the product strategy complement social media?
  • How does McD's use social networking to target digital native and millennial consumers?

Reference no: EM131375815

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