Reference no: EM133940444
Marketing for Competitiveness
Mindsets and Purposes
When you think of mindset and purpose, what comes to mind? Your mindset plays a critical role in determining how you cope with life's challenges. A person with a growth mindset tends to have a hunger for learning and a desire to work hard and discover new things. This often translates into academic achievement. What does it mean to have purpose? Purpose is the reason something exists, an intended end, an aim, or a goal. Purpose creates meaning, offers a sense of direction, and helps guide our paths, behaviors, and goals. Through these resources, you will examine the connection between mindset and purpose. Consider how you approach these two valuable tools. Get the best assignment help from top tutors.
Making a Decision
When faced with a problem, how do you go about deciding how to solve it? Do you think about what you have always done and try to approach the problem using your experience to guide you? Or do you try to remove your preconceived ideas and think only about the situation at hand, considering multiple perspectives and working to "think outside the box"? In its simplest sense, decision making is a process; it's the act of choosing between two or more courses of action. In the wider context of problem solving, decision making involves choosing between possible solutions to a problem. Decisions can be made either through an intuitive process or reasoned process-or a combination of the two. Using these resources, you will examine the decision-making process and how it involves both the consumer and the marketers' thinking processes.
Conditioning and Culture
Cultural conditioning is a process through which we absorb and interpret the influences, norms, and messaging from our environment and translate them into what we believe to be acceptable behaviors. Each person absorbs the cultures around them through a different lens and interprets them in their own way. At some point in your life, you have likely engaged in conditioning, which is simply the process of interpreting and applying the influences in your environment. Through these resources, you will explore the effects of culture and conditioning on marketing.