How do unconscious factors influence consumer behavior

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Assignment:

1. How do unconscious factors influence consumer behavior?

2. Examine your decision-making behavior for the following product categories: peanut butter, toothpaste, bottled water, and ice cream. Indicate:

(a) how much time and effort do you take in making a decision?

(b) how do you select the brand you purchase (which choice tactics do you use?).

Reference no: EM133384717

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