How do these features drive business decisions

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1. Lay outthe key definingfeaturesof the APPLE INC. brand. How do these features drive business decisions? For example, how are these factorsan extension of Apples mission, vision, and values? What are the non- negotiables for a product or service to carry the company namE?

2. Research the Best Buy current situation. Based upon the information provided in the case and what you find out from your research, what would you recommend Best Buy do? What would a CLV perspective suggest they do? How well do you think Best Buy will do in this market? Explain your rationale.

Reference no: EM132258563

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