Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Perry Ackerman, a product manager for FruitFresh, is visiting with his wife Dee, a member of the Town Recycling Committee, outside the local grocery store. Perry is upset because his new product line is losing market share to FruitFresh’s major competitor, Cainer. Dee mentions that Cainer’s new slogan “Nature Knows Best” is a good one, but Perry explains Cainer is not being truthful because they are using artificial coloring in its juice. Dee recalls that Cainer has previously been in trouble for inappropriately advertising its packaging as biodegradable and comments that maybe someone will report them again. Dee then asks Perry about progress on FruitFresh’s plan to use recycled packaging materials. Perry explains that it is a very difficult and expensive process, but that there is a project team meeting on Tuesday that should give them some answers. In the Tuesday meeting Perry tells the other employees on the team that people care about the environment and that they will spend their money to prove it. Lynn Samuels, the marketing director, agrees that the market exists and instructs Mike Stritch, from its advertising agency, to begin his presentation. Mike informs the group that the agency recommends building a campaign around recycled packaging. He goes on to explain that FruitFresh can make their cartons with better than 50 percent recycled products, the highest percentage that any company has been able to achieve, and suggests the slogan “FruitFresh. Good for you, good for your world.” Lynn and the other employees like the idea, but Perry is concerned. Perry questions whether they would be misrepresenting its product by claiming that the container is recycled when only half of the packaging comes from recycled products. Defending his idea, Mike comments that Cainer, FruitFresh’s competitor, would have no problem making such a claim. When Perry counters that Cainer might copy their campaign, Mike argues that the public may not believe them because of their previous record in the environmental area. Perry inquires why they do not publicize that Cainer is using artificial coloring in its “natural” juice. Mike does not think that this would have the same impact and stresses that they would have to be careful before they began making accusations. Lynn also stresses that FruitFresh has a sizable investment in this product line and explains that they cannot raise their prices enough to offset the increased manufacturing costs of going above 50 percent recycled material because of the tight market. She comments that she is interested in keeping plastics out of the waste stream, but that FruitFresh also needs to make a profit. Mike then assures Perry that he has done his research and that they have to determine what plastics are recycled in laminated products. Lynn reminds Perry that it is his decision since he is the brand manager. Perry contemplates his decision.
3. How do the three levels of moral development relate to Perry’s situation?
economists believe the free rider problem is very important in complex business organizational structures. still
Using what you have learned entity relationships, create an entity relationship diagram similar to the one in Figure 7.2 in your Baltzan text on page 93. The important part of this exercise to begin to understand how the tables in a database relate. ..
Pretest critics uphold that agencies can devise ads that test well but may not necessarily execute well in the marketplace. Proponents of ad pretesting maintain that useful analytical information can materialize and that pretests should not be used a..
Jennie and her uncle Jack both work for the same large company. Her uncle Jack retired last year and receives a monthly pension that was determined based on his age and years of service. Both Jennie's and her Uncle Jack's retirement plans include hea..
Fred and Ted are engineers. Fred loves his job and hates his employer, whereas Ted loves his employer and hates his job. Can you predict which engineer is more likely to break the law? Can you predict which engineer is more likely to complete more pr..
Dave bought a power lawn mower manufactured by Ace, Inc. The mower was equipped with a removable plastic safety barrier to minimize the risk of injury from the mower’s blades. Dave asked his 16-year old son, Zak, to mow the lawn. Zak‘s foot touched t..
Provide a thorough explanation of the importance of leadership development. You may include responses to the following: Why is leadership development important to organizations? Why is leadership development important to members of an organization wi..
Discuss what motivational factors
The Petreco Service Station has one pump for regular unleaded gas, which (with an attendant) can service 10 customers per hour. Cars arrive at the regular unleaded pump at a rate of 6 per hour. Determine the average queue length, the average time a c..
In a paragraph How can a seemingly valuable behavior evolve in one species but not in another? For example, primates can vomit but rodents cannot. Mention genes and natural selection in your answer.
Your organization is beginning to transition to electronic medical records. After a climate survey, you see that 64% of your organization does not want to transition to this form of documentation management
Prepare a brief analysis of the vacation cruise industry using Porters Five Force Analysis. Briefly discuss the nature and strength of each of the five competitive forces. Identify the factors that are driving change in the industry.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd