How do retailers determine the trade area for a store

Reference no: EM131512114

Question: 1. Which factors do retailers consider when evaluating an area of the country to locate stores? How do retailers determine the trade area for a store?

2. True Value Hardware plans to open a new store. Two sites are available, both in middle-income neighborhood centers. One neighborhood is 20 years old and has been well maintained. The other was recently built in a newly planned community. Which site is preferable for True Value? Why?

Reference no: EM131512114

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