How do people describe themselves

Assignment Help Marketing Management

Reference no: EM133200318

Problem: Case Studies

Case Study I: Hype beasts

YouTube Video: "ARE YOUNG HYPEBEASTS RUINING THE STREETWEAR CULTURE?".

i. How might the use of self-concept models help Ldn_Hype's further success?
ii. Why might the Depop platform resonate so much with Ldn_Hype's buyers?
iii. What lifestyle types are applicable to people who engage with streetwear culture?
iv. What needs are served by buying hyped items?
v. What effect might their appearances on YouTube have had on his customers?

Case study II: Lonely hearts - then and now.

i. How do people describe themselves?
ii. How do you read between the lines to decide what the person is really like?
iii. How do the advertisers ensure they attract the right person?
iv. How have the adverts changes with time?

Reference no: EM133200318

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