How do market researchers utilize scales to establish

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How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales and how they might be used to benefit your organization.

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How do market researchers utilize scales to establish

Reference no: EM13394291

Reference no: EM13394291

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