How do leverage use of influencers to promote their brand

Assignment Help Marketing Management

Reference no: EM133222042 , Length: 1 Pages

Assignment:

One-pager: Social Media

Overview: The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers.

Instructions:

There are 2 parts to this assignment:

1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use.

2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail). Please address the following:

. List the number of current followers they have on 3 of the major social media platforms they are utilizing.

. How do they leverage the use of influencers to promote their brand?

. In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on:

o Social media

o Other digital traditional

. One-paragraph summary of concluding thoughts opinions

Requirements:

. A one-page Word document with your name, title of assignment & date in the footer

Reference no: EM133222042

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