How do digital tools influence customer acquisition in smes

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Problem

In my role as an academic tutor, I once guided a student through a dissertation focused on the impact of digital transformation on SME growth. Initially, their research questions were broad and lacked alignment with the chosen mixed-method methodology. Through iterative refinement, we narrowed the questions to focus on "How do digital tools influence customer acquisition in SMEs?" and "What is the relationship between digital transformation and SME profitability?" These questions facilitated targeted data collection via surveys and case studies, allowing for a more empirical investigation. Get the instant assignment help.

Regarding theoretical frameworks, the student integrated Innovation Diffusion Theory, which complemented their focus on technology. Despite struggles with proprietary data, we leveraged publicly available case studies and surveyed digital marketing practitioners to gather insights.

Reference no: EM133855482

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