How do convenience products and shopping products differ

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Reference no: EM131304088

1. Is a personal computer sold at a retail store a consumer product or a business product? Defend your answer.

2. How do convenience products and shopping products differ? What are the distinguishing characteristics of each type of product?

3. How does an organization's product mix relate to its development of a product line? When should an enterprise add depth to its product line rather than width to its product mix?

Reference no: EM131304088

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