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How different are online products from offline products?
What is a product offer?
What are some advantages of products marketed online? for buyers and marketers?
Why is brand such an consideration in internet marketing?
What "grade" would you give Ms. Nooyi for her job performance as a strategic leader? What are her strengths and weaknesses? Where would you place Ms. Nooyi on the Level-5 pyramid of strategic leadership (see 2.4), and why? Support your answers.
What is the primary characteristic of the reframing innovation strategy? Why is the reframing strategy difficult to execute within established organizations?
What are the various types of system a system analyst might work on? Why is it important for the system analyst to know the various types of systems?
Hamilton County Parks is planning to develop a new park and recreational area on a recently purchased 100-acre tract. Project development activities include clearing playground and picnic areas, constructing roads.
1. What is the transformation process? 2. Can the transformation process be applied to both goods and services?
His department is currently spread pretty thin working on several projects simultaneously. Adel's staff is a fairly homogeneous group, with most people coming from engineering backgrounds. His two senior people typically disagree on everything.
Assume that a person who is intent on a business career chooses to have several tattoos. Which type of tattoo is likely to send a positive message about his or her maturity and seriousness? Why?
The role of leadership style on leadership effectiveness
how can marketers use the VALS information to serve consumers better? Name five types of products or services for which the VALS information would be particularly useful
What are self directed work teams? What are some potential benefits of using these teams?
How should the researcher handle "don't know" responses
Discuss the importance of communication in the performance appraisal process. Describe two examples of poor communication as it relates to the appraisal process (written or multimedia).
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