How did you recognize that you needed the product

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Reference no: EM132289346

Think of a product that you purchased within the past six (6) months. Answer these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in the text. Your submission should be attached, NOT typed in the submission box.

Questions each

How did you recognize that you needed the product?

Where or how did you search for information on alternative products that would satisfy this need (product)?

What alternatives did the search process generate and what variables did you use to make the final decision to buy?

Where did you buy the product and why?

Were you satisfied after using or consuming the product? Explain.

There are five (5) categories of influences as outlined by your text -- economic, psychological, social, culture and ethnicity -- that can play a role in the purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.

Reference no: EM132289346

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