How did you determine where your brand and competing brands

Assignment Help Marketing Management

Reference no: EM133548155

Problem

I. Colette by Colette Hayman

1) come up with a definition of the market you want to compete in

2) created a hypothesis of market segmentation.

3) identified opportunities in the shape of people, needs and occasions you want to target

4) potentially identified new market opportunities

5) Description of the market you want to compete in

6) How did you determine how narrow or broad your market definition would be?

7) What did you consider in terms of your business and the brand's current situation? What metrics did you use to assess where you are today?

8) When deciding on a particular business or brand issue that needs to be addressed, how did you come to the conclusions you did?

9) How did you decide on the timeframe of opportunities you want?

10) What was your thought process when thinking through your competition via "direct substitutes" and/or "indirect substitutes"?

11) What is the rationale behind your final decision on what your market definition is and what products/services fall in or out of this market definition?

12) Why did you use the words you did to define your market?

II. Hypothesis market segmentation

1) What information did you use to determine the different dimensions that exist in your market?

2) Why did you choose the connections between the 5Ws and the market segments that you did?

3) How did you determine where your brand and competing brands currently play within the market? What information did you use to do this?

III. Identifying opportunities

1) When looking for opportunities in the current market, how did you go about it and why did you choose the approach you did?

2) When prioritising opportunities, what was your thought process?

3) Why did you choose the targeting opportunities that you did?

4) If you were able to identify an opportunity to break or bend the existing market, what was your thought process in achieving this outcome? How did you approach it?

Reference no: EM133548155

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