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How did ticketmasters move

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Reference no: EM13863384

Case Study- Ticketmaster

Questions-

1. How did Ticketmaster's move toward greater transparency help its standing with customer? In what ways might transparency be potentially detrimental?

2. Ticketmaster transformed itself from a more client-friendly model (i.e. venue and promoter-geared) to a customer-friendly model (i.e., ticket purchaser-geared). How has this helped the company? How might it have harmed it?

3. If you were the CEO of one of the world's most "hated" companies, what would be your top three priorities in addressing your reputation issues?

4. Were the recent decision that Ticketmaster's CEO made effective, according to the material?

Reference no: EM13863384

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