Reference no: EM132634387

"Cloth25" is a bespoke fashion studio that aims to be the custom-made top and premium tailoring brand in Bangladesh. Bangladeshi people mostly preferred stitched outfits by local tailors. However, over the years, customer choice has been shifted to readymade and 'made-to-measure' (MtM) clothing brands due to comparatively higher tailoring costs and longer tailoring time (roughly 3 to 4 weeks or more). An MtM outfit is cut from a standard pattern and amended to fit a person's contours and is expected to be superior to that of a readymade garment. Whereas in bespoke tailoring, every garment item is made entirely from scratch based on customer's specifications.

Readymade retail stores offer varieties of products at different prices and sizes, despite not always providing the desired comfort and aesthetic appeal. While MtM and particularly readymade garments, are relatively cheaper, bespoke outfits are truly unique. They offer the ultimate symbols of distinctiveness and elegances.

The quality and variety of readymade garments have improved compared to the past. Many time-sensitive customers like to make readymade products rather than wait for a long time for tailor-made outfits. Besides, the younger generation prefers to shop for trendy clothes from readymade stores.

Moreover, the tailor-made industry has been facing enormous challenges and setbacks. In addition, the copying of business models and easier entry make the competition so intense in this industry. Despite those challenges, "Cloth25" is planning to launch their offline and online site for their business. Considering those aspects, please answer the following:

1. What type of web ads do you recommend for promoting "Cloth25", and why? Mention that which type of ads are most effective for "Cloth25" at different stage of customer life-cycle.

2. Explain how CRM could help "Cloth25" to add value to their business.