Reference no: EM131224457
Case
Simply answer the questions from given reading material. State what you think from the reading. Don't need to do research.
Malaysia Airlines: The Marketing Challenge After MH370 and MH17
The Objective of the case is to explore Marketing Decisions in Asia.
1. Faced with prospective restructuring options, namely rebranding, a merger, bankruptcy and privatization - how should each be weighted to save MAS from monetary and non-monetary losses?
2. Of the three likely pricing strategies (increasing value, decreasing ticket prices and undertaking both), which would you choose if you were the CEO of MAS in order to retain and attract customers?
3. What is value communication? How could such a strategy be leveraged to restore MAS's market share?
4. Could change management bring about the desired transformation of MAS, particularly in terms of customer perception? In what contexts could change occur?
5. Bearing in mind the potential of the travel and tourism industry in Malaysia, can diversification into this arena help MAS retain its market share?
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Marginal rate of substitution
: Suppose a consumer uses his income to buy food (F) and clothing (C) (note, his preferences are to not go without either). The current composite market price of food is $2.00 per unit and the current composite market price of clothing is $5.00. Th..
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Payments for services rendered
: Suppose you are a local dry cleaner. Historically you have accepted cash and checks as payments for services rendered. However, over the years you realize you have lost a lot of money on "bad check" How could you obtain insurance against credit ri..
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What is the current-year cpi
: The market basket consists of 10A and 20B. The prices of A and B in the current year are $2 and $4, respectively. The prices of A and B in the base year are $1 and $2.50, respectively. What is the current-year CPI?
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Marginal cost curve passes through the centre
: Why marginal cost curve passes through the centre of each of the bars?
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How could strategy be leveraged to restore mass market share
: What is value communication? How could such a strategy be leveraged to restore MAS's market share? Could change management bring about the desired transformation of MAS, particularly in terms of customer perception?
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Describe how the bls determines whether an individual
: Describe how the BLS determines whether an individual is "employed," "unemployed," or "not in the labor force."
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Relevant marginal utility for good
: Suppose the weighted marginal utility for two goods, x and y, at a position of consumer equilibrium is 70. if the price of good x is R10.00 and the relevant marginal utility is 140, what is the price of good y and the relevant marginal utility for..
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Find thevenin equivalent for network to left of terminals
: If V1 = 10V, V2 = 15V, R1 = 4 Ohm, and R2 = 6 Ohm in the circuit of given figure. - Find the Thevenin equivalent for the network to the left of terminals a, b.
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Draft of the final enterprise security plan document
: Compile a full draft of the final enterprise security plan document. This will not be complete, but will have at least a short paragraph about each major section of the paper, including the suggested controls. Use the introduction and conclusion a..
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