Reference no: EM13287242

Assignment will allow you to evaluate and analyze cultural issues that may arise when communicating in heterogeneous groups or teams. Based on your readings so far, describe 2-3 principles that could be applied in helping the individuals involved in the following two scenarios understand what went wrong in the following events. What suggestions could you make for remedying the problems involved? Present your assessment with recommendations in a paper.

Scenario 1 - Manager on assignment in Japan
An advertising agency manager new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed and he expected creative ideas from his staff. Instead, he was met with silence.
1.What went wrong?
2.How could he coax ideas from his staff? What suggestions do you have for remedying this problem?

Scenario 2 - U.S. TV commercial airing in China
China banned a Nike television commercial featuring U.S. basketball star LeBron James, who was shown in a video game styled setting defeating a cartoon Kung Fu master and a pair of dragons.
1.What went wrong?
2.What suggestions do you have for remedying this problem?

Support your paper with a minimum of three (3) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards