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1. A manufacturer recently exported peanut butter with a green label to a nation in the Far East. The product failed because it was associated with jungle sickness. How could this mistake have been avoided?
2. If you were asked to provide a small tip (or bribe) to have a document approved in a foreign nation where this practice is customary, what would you do?
Describe in detail the business case for a company to undertake the strategic changes identified previously, which will be required for the business to survive in the climate resulting from the "disruption.'
The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. Describe the product or service and desired brand image
Dtermine which is the more challenging to manage and why - Compare and contrast the operations management function in manufacturing with the operations management function
The key factors and trends in any other areas affecting your industry. A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis
Complete a strategic brief document you have been developing throughout the course by writing/adding (at least 250 words) in the following two sections: Sales Promotional Tools (see the definition in our textbook) and your Rationale for Selections..
LaPiere conducted a study of the way restaurant owners granted or refused access to a Chinese couple. This is an example of observing behaviour in terms of:
Explain how the process of noise can reduce the value of promotions within a busy and crowded marketplace.
Explain The Role of Promotion in Marketing and Discuss how promotional strategy is influenced by the choice of target market and segment of the Droid Phone
In recent years, social media has been a rapidly growing marketing communications vehicle. What separates the peak performing brands from the "also-rans" in this medium
Analyze the types of people that work at Google, with respect to the business culture of the organization. Indicate one to two (1-2) qualities that define a leader at Google, and determine the typical background of a Google employee
Select an organization that started as a brick and mortar business and is now engaged in e-business (e.g., Toys 'R' Us or Home Depot).Explain how e-business has affected your selected organization's business processes.
Imagine that your organization is seeking a marketing strategy to promote the development and implementation of a well-baby program. Create questions that will address the "Four Ps" of marketing, namely, product, place, price, and promotion.
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