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Discussion Post: Business Integration of Mobile Marketing Tactics

Imagine you are a marketing consultant for a healthcare company. Based on what you've learned about online marketing, address the following hypothetical scenarios and questions regarding the use of online marketing tools and strategies in a healthcare setting:

1) How might the company optimize its website to not only market its services but also provide patient education and engagement? Consider the role of content, usability, and patient interaction in your response.

2) In what ways could search and display ads be utilized to improve the healthcare company's visibility to potential patients and support acquisition strategies? Discuss the potential targeting and messaging approaches.

3) Propose a strategy for the company to use email marketing effectively to build and maintain relationships with patients. How could emails be personalized to address the varying needs of patients?

4) Suggest how the company could manage its social media presence for maximum brand engagement and communication. What kinds of content and interaction could it use across different platforms?

5) How could the company encourage word-of-mouth and harness the power of viral marketing to bolster its reputation and public trust?

6) Consider the opportunities presented by mobile marketing. How might the company integrate mobile marketing tactics to enhance patients' access to healthcare information and services?

Reference no: EM133740807

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