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Questions
1. Examine the Customer Segment and Value Proposition for Veja. For whom are they creating value? How? Which one of their customer's problems are they helping to solve? Who are their most important customers?
2. How competitive is the industry surrounding Veja? Analyse the industry of Veja (for example, use Porter 5 Forces Framework for the analysis)
3. Analyse the resources and capabilities of Veja by using the VRIO framework and answer: How does Veja maintain competitive advantage based on its strategic resources and capabilities?
4. In which key ways does the business model of Veja differ from that of conventional fashion industry firms? What role do those differences play in terms of partnership and acquisition?
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