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1. Pricing freedom varies with the type of market. Identify the four (4) types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give "real world" examples of each.
2. Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
3. List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give "real world" examples of each.
4. Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
5. Consider how shopping centers have evolved and u se the "wheel of retailing" (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
6. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s).
robert nardelli was heavily criticized for his leadership style and methods he used during his tenure as ceo of home
Do you believe the Board of Education violated her right to privacy? Were they justified in firing her? Explain two to three (2-3) major reasons why or why not. Was Pettit's behavior unprofessional or immoral? Do you believe she was unfit to teach
the news has been full of stories lately about the stock market problems sub-prime mortgages and ponzi schemes. all of
Develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products innovation are needed in communication with the market.
Panacea is one of the world's largest pharmaceutical companies. Based in the US, it has a wide range of successful products in the market that includes various drugs for hypertension, diabetes, thyroid disorders, and antibiotics - Define and set g..
Prepare a weighted decision matrix using the template named wtd_decision_matrix.xls. Ben will use this matrix to evaluate applicants for project manager for this important project
Describe the current marketing communication, identity, and brand position of Plaza Home Health Services - Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand ..
The final paper provides you with an opportunity to integrate and reflect on what you have learned during the class. What have you learned about statistics
Overview: By now you likely have a good idea of the kind of service you intend to provide through your bed & breakfast or small hotel. Now it is time to stretch the depth of your product line. Write a one page brief outlining your product line
write a 700- to 1050- word paperanalyzing how the company has managed each stage of the product lifenbsp cycleofits
Where companies set their prices at levels either above, the same as or below their competitors, this is called? Trade-off analysis is also known as which of the following?
Assignment: Emerging Economies and Globalization, describe possible pitfalls for such strategy from GEH's perspective
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