How can you link sales promotion-direct marketing

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Reference no: EM132223102

BUILDING BRANDS, BRAND RELATIONSHIPS, AND BRAND EQUITY

A few years ago, Oprah Winfrey suggested to her viewers that they could get a free meal at Kentucky Fried Chicken if they printed out an Internet coupon. Oprah's endorsement created demand from 4 million new customers that could not be met.

In your main post please explore the use of sales promotions and direct marketing as part of an IMC Campaign to move the customer from interest and desire, to action (purchase):

- Is all publicity good publicity? Why? Or was this just a bad idea that hurt the customer and the brand?

- As a KFC advertising manager how would you handle the situation ?

- Identify another example of sales promotion and describe how it succeeded or failed

- How can you link sales promotion, direct marketing and digital marketing to move your customer to purchase in your.

Reference no: EM132223102

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