How can keurig avoid channel conflict

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Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores (e.g., Target). Target's strategy is to price below Macy's, consistent with its business model. How can Keurig avoid channel conflict between Target and Macy's? Provide two concrete solutions and explain in detail how these solutions will help.

Reference no: EM132708654

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