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1.Relationship Marketing. How can database marketing help an organization improve its relationship marketing? What databases do you think you‘re in? How do you think you got there? What if you woke up one morning to find all marketing databases were illegal? Would this be a good thing, or a bad thing?
2.Influencing the Senses. Bradford and Desrochers raise interesting ethical issues in their discussion of scents and the influence on consumers. The covert objective ambient scent (COAS) is a scent that is just below our olfactory threshold, but is above the threshold for our brain to detect. Construct a covert objective ambient scent scenario and evaluate the benefits and detriments to the organization and the individual.
Continuing to build RX company's marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
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Explain Advertising and promotion and evaluate an advertising and promotion program for Kudlers Fine Foods
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role?
Explain Marketing- value chain and research and profitable customer and Why is marketing research so important before launching a new product
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Using the one value you would never violate, what would you do if you were McCoy on the Himalayan hike? What have you learned from the Parable of Sadhu?How would you apply the lessons of the story as a corporate world manager?
Assume your organization is expanding and wants to open a sales office overseas. What factors would affect compensation & benefits. What issues might be of specific concern?
Explain E-Commerce Marketing using Three Articles and discuss your opinion on the topic and refer to the articles to support your findings
Discuss the role that Loyalty Programmes play in customer relationship development Using extensive theories, critically discuss the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes at Super U
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