How can buckeye managers use abc information

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Reference no: EM132741262

Problem 1: Clearly explain the reason for the differences, if any, between the ABC and the traditional views of profitability of an average customer in the two groups.

Problem 2: Activity-based management (ABM) refers to managers' use of ABC data in making business decisions. How can Buckeye's managers use the ABC data to plan more profitable marketing strategies? How can Buckeye's managers use ABC information to identify opportunities to trim costs while still satisfying customers' needs?

Reference no: EM132741262

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