How can air france reduce buyers search costs

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Reference no: EM133950485

Assignment:

After reading the article, please answer the following questions:

1. How can Air France (or another airline) reduce buyers' search costs?

2. How does the development of sophisticated fare comparison engines (such as Kayak.com or google flights) influence pricing strategies?

3. Discuss the role of social media such as Facebook and Twitter for airline pricing patterns. Have you ever bought an airline ticket through Twitter or Facebook? Would you consider doing so in the future?

4. What other ways do you expect the rules about how, when, and where it's best to buy airline tickets to change in the coming years?

Reference no: EM133950485

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