How can ace continue to evolve its e-commerce

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Problem

The Business Model Canvas for Ace Hardware highlights the strengths of its cooperative structure, which allows for a balance between national brand recognition and local store autonomy. One key takeaway is how Ace Hardware successfully caters to both DIY homeowners and professional contractors by offering personalized customer service, a wide product selection, and convenient store locations. This flexibility enables each store to tailor its inventory to community needs while benefiting from the larger cooperative's purchasing power and brand credibility.Additionally, Ace Hardware places significant emphasis on customer relationships through loyalty programs, community events, and sponsorships. This local engagement fosters strong customer loyalty, differentiating it from big-box competitors. The reliance on multiple revenue streams-including product sales, franchise fees, and service offerings-helps sustain profitability while supporting individual store owners. Get the instant assignment help. An interesting aspect is Ace's strategic partnerships with suppliers, manufacturers, and local service providers, which ensure product availability and additional repair services. However, with growing online competition, how can Ace continue to evolve its e-commerce and digital presence to remain competitive? Should they expand their mobile app functionalities or invest more in digital marketing?

Reference no: EM133878348

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