How are they building brand equity with their sponsorship

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Reference no: EM132269178

1. Assume your a student reading abusiness ethics textbook in the year 2020. how will history treat ken lay and jeff skilling, and will they be relevant at that time?

2. Construct a QSPM Table for Facebook; specifying in columns the key factors, weight, AS and TAS.

3. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?

Reference no: EM132269178

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