How are they building brand equity with their sponsorship

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Reference no: EM132268746

Discuss and explain

a- Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?

b-. Identifying brands that have appeared in movies or television shows. Discuss why the particular movies or shows were chosen and what the likely effect of the placement was on consumers.

Reference no: EM132268746

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