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How are the brands different

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Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment.

Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), and answer the following questions:

1. In your opinion, does the decision to choose a weight loss product represent a High involvement decision, a Low/Moderate Involvement decision, or a No Involvement decision? Explain. Based on your answer, what kind of decision (problem solving) might this decision represent? Explain. (5 points)

2. What is the unique value proposition being offered by each brand? Explain. How are the brands different? Are they attracting similar or different target markets? (5 points)

3. With respect to Maslow's Hierarchy, identify the type(s) of need(s) that is/are being addressed by such products/programs. Explain your answer. Is the need being satisfied functional? Emotional? Or both? Explain. (5 points)

4. With respect to type of decision strategy for such products/services, do you think consumers are likely to follow a Compensatory strategy, or a Non-Compensatory strategy? Explain. (5 points).

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Reference no: EM132132256

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