Reference no: EM131409129
Managerial Economics DQ
Good Will in Price Bidding
Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way?
New Production Introduction
Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu.
The company has recently introduced a new and improved Alka-Seltzer Plus, as described in this TV ad.
The ad shows that Alka-Seltzer Plus can fight congestion, unlike NyQuil.
Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning.
How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad?
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Aerobic respiration and of fermentation
: List all of the similarieties and differences you can between the processes involved in aerobic respiration and those of fermentation.
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What x variables might be both useful to given analysis
: For y = the number of days an employee called in sick last year, what x variables might be both useful to this analysis and likely to be available in each employee's personnel file?
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Biology and technology in the real world
: Recognize and explain how the scientific method is used to solve problems. Make observations and discriminate between scientific and pseudoscientific explanations
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What is the early churchs stance towards rome
: For your writing assignment I would like you to focus on the passages that have Jesus interacting or making reference to Rome and what is the early church's stance towards Rome (Mathew 8:5-13, 22:15-22, 27).
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How alka-seltzer plus has been quality and price-positioned
: BUS640- Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products?
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Promise of gene therapy
: Gene therapy is a major area of research for curing a variety of genetic diseases. Briefly describe the process of gene therapy. Give a specific and detailed example of how gene therapy may be used to solve problems associated with genetic disorde..
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Describe the two international events involving us military
: By the mid-20th century, the United States had become the dominant force in international relations. Some have argued that the United States' military functions as the world's "police." This assignment covers the manner in which this shift occurre..
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Reuse or recycle as an attempt to reduce the e-waste
: Discuss any two commonly used electronics and how to reuse or recycle as an attempt to reduce the E-waste.
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Determine the optimum decision boundaries for the detector
: The 16-QAM signal constellation shown in Figure P-8.29 is an international standard for telephone line modems (called V.29). Determine the optimum decision boundaries for the detector; assume that the SNR is sufficiently high so that errors onl3 o..
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