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1. Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation.
2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, "If we aren't customer-driven, our cars won't be either." Explain how this statement reflects the marketing concept.
3. How are Coke and Pepsi using their Web sites, https://www.coke.com and https://www.pepsi.com, to promote their newest product offerings? Do you see hints of any future strategies the companies might implement? Where?
4. How can a new company best define its business mission statement? Can you find examples of good and bad mission statements on the Internet? How might you improve the bad ones?
5. What techniques can make your school enrollment marketing plan more effective?
Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. Write a three page paper (excluding title and reference pages) in APA format. Utilize at least two scholarly sources (in addition to the video and the course text) that were pu..
Discuss the real value of marketing research and marketing information and how that value is attained.
your company is currently engaged in business activities both nationally and internationally. a country you are
1. Define a SLA 2. How does an SLA add value to you as a facilities manager on site.
1. nbspdistinguish between the followinga. nbspexploratory and formal studiesb. nbspexperimental and ex post facto
This report is a paper that is supposed to be written on consumer behavior for a local restaurant in Virginia Beach, VA. The name of the restaurant is called "Watermans Bar and Grille" and it is a popular bar/restaurant on the Oceanfront where tho..
Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan: Executive summary and Situational analysis
you created a fictional start-up company entering a foreign non u.s. market with a good or service. here you will
Define market segmentation using minimum 2 academic journals. Discuss why it is important for Alpha Property Development to undertake market segmentation.
Characterize the stages of development of market orientation. What are the characteristic features of a customer-oriented firm? Why can customers be described as a "vital resource" of a firm?
Explain The goal of a position paper is to convince the audience that your opinion is valid and worth listening to
Consider another variant of the situation modeled by BoS, in which neither player knows whether the other wants to go out with her.
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