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Positioning Statement
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Foundations of Marketing The Power of Marketing. Marketers cannot create demand or make people buy things that they don't want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features,..
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Competing by Being Truly Different.
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What implications does this one cultural difference have for an American business operating in Mexico? What are some of the ideas, suggestions you would have for that American business, if you were advising them on how best to adapt to the Mexican..
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