Hofstede dimensions of national culture

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Reference no: EM132285903

1. Pick two countries to compare and contrast along one of Hofstede’s dimensions of national culture. Your comparison should include a discussion of both general implications and implications for marketers. If you were to launch a values-based marketing campaign in each country, using the same value in each, how would your approach need to differ based on the cultural dimension you identified?

2. Explain the marketing-research process and recognize the importance of marketing research and marketing planning in healthcare products.

Reference no: EM132285903

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