History of discrimination dating back to civil rights era

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Question 

In 2018, two Black men were arrested at a Starbucks because an employee believed that they were loitering. They were actually waiting for a third person to join them for a meeting. The case got a lot of publicity and was a disaster for the Starbucks brand. Why was this incident a bigger issue for Starbucks than it would be for another brand, such as a high-end restaurant? Fostering community is part of the Starbucks brand. Loitering is not a crime, so the employee was entirely in the wrong. Starbucks had a history of discrimination dating back to the civil rights era. High-end businesses do not have to worry about branding once they establish their customers.

Reference no: EM133613078

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