Reference no: EM132242440

1. Purchase and website visit histories are sufficient to build a quality database. True False

2. The internet has not been a successful medium for direct response advertising. True False

3. Companies develop frequency programs to encourage customer loyalty and to generate sales. True False

4. A permission marketing program means promotions are only sent to customers who grant permission to receive them. True False

5. Successful database marketing emphasizes two things: identifying customers and producing sales. True False

6. For long-term success in permission marketing programs, customers should feel empowered, which means they are able to choose their incentive when they join the permission program. True False 10 points Question 15 Catalogs are an essential selling tool for many business-to-business marketing programs. True False

7. The most common database-driven marketing programs are permission marketing, frequency programs, and digital marketing. True False

8. Direct sales are not an attractive method for selling products to consumers. True False

9. In purchasing a mailing list, a response list consists of customers who have purchased the product before and have responded to direct mail offers for the product being advertised. True False