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Highest concentration of spanish-speaking customers

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In-store advertising is commonplace. Premier Retail Network (PRN) operates the network of flat screen televisions prominently positioned at high-traffic locations in more than 3,000 Wal-Mart stores and Sam's Clubs nationwide. PRN recently offered Wal-Mart the opportunity to target Hispanic customers by offering bilingual content in stores that have the highest concentration of Spanish-speaking customers. Which of the following statements about this new tactic are true?

  • The flat screen televisions are the channel
  • PRN will encode the advertising messages
  • Wal-Mart is the source
  • Wal-Mart customers will decode the advertising messages
  • All of the above statements about this new tactic are true

Reference no: EM131085667

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