High-quality information for political microtargeting

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Reference no: EM131696733

Read Case - "Political Microtargeting: What Data Crunchers Did for Obama" (on pages 114-115 of your textbook), then answer the following questions:

Explain the importance of high-quality information for political microtargeting.

Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.

Your response should be at least 400 words, with proper grammar, spelling and punctuation.

Reference no: EM131696733

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