Reference no: EM132801404

Read the excerpt below carefully:

1.The Paragraph below is an abstract from a research publication titled 'Heritage Tourism, Entrepreneurship and Social Media: Opportunities and Challenges' by M. Surugiu and C. Surugiu (2015).You are to Paraphrase the excerpt. The summary should still reflect the original meaning whilst retaining any salient points

2. Using the same excerpt below, explain in detail what the MAIN IDEA of the excerpt is. In other words what is it that the authors are trying to communicate? 3.Using the excerpt below, explain what the GENERAL THEMES of the excerpt are? Provide at least 3 themes

Heritage tourism entrepreneurship is related to the development of businesses in the field of heritage tourism, meaning businesses oriented towards the cultural heritage of the locations. In the 21st century, businesses have to face enormous challenges, induced by globalization and emergence of new information and communication technologies. More than ever, businesses have to assess consumer preferences, being more aware not just of their physical needs, but also of their aspiration. Social media comes with new challenges and opportunities for entrepreneurship in terms of developing the marketing mix and addressing to the preferences of visitors in tourism destinations. Consumers are now present on social networks due to the Internet development and thus businesses have to move on the on-line environment in order to be more close to the market. The answer to the question "Is this also available for Romanian heritage tourism?" seems positive and the paper will emphasize the role of social media in supporting the development of heritage tourism entrepreneurship in Romania.

Surugiu,M. And Surugiu,C.(2015)Heritage Tourism, Entrepreneurship and Social Media: Opportunities and Challenges. Procedia-Social and Behavioral Sciences, Volume 188,14 May 2015,Pages 74-81