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For this assignment you will become the CEO of a new company. You will begin by describing this new company. You will use this company in future assignments. Write up a SHORT presentation or summary of one page or less answering the questions.
For your new company, you will need a description of the product or service.
Identify the market by answering the following questions:
Here is a list of some example companies. You are not limited to these examples. These are only examples to help you develop your new company idea.
Example businesses:
1. Growing retailer of non-perishable consumer products (electronics and books)
2. Small but flourishing local business with one or two locations (florist and pizza restaurant)
3. Medium-sized manufacturer struggling in a challenging market (automotive and electronics)
4. Medium-sized service organization with several locations (law firm and accounting firm)
american intercontinental university publishes the marketing scene an online destination for professionals and
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Write down 700- to 1,050-word paper in which you explain marketing. Incorporate in your paper your personal definition of marketing and definitions from two different sources.
it is important to have a thorough understanding of the meaning of marketing and its history. this foundation is
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Situation analysis should include external factors which impact upon the company in Australia - Technological changes Consumer Market Segmentation
deliverable lengthnbspnbspnbsp 1000ndash1500 wordsdetailsweekly tasks or assignments individual or group projects will
Outline and explain the concept of internal marketing and why it is important is services products. How would you introduce an effective internal marketing programme to an organization?
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