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The case brief should only include:
2 unchosen Alternatives with pros cons analysis. The alternatives should include a brief one sentence or headline description of your strategy, followed by a one paragraph (or series of bullets) that offers a more detailed description,!and then pro/con analysis. include a proper Mason G Mitroff conclusion for each unchosen alternative.!!!
Recommendation -your first choice strategy with same elements as described above under alternatives.
Implementation plan-Details on how you will implement your recommendation (not for each unchosen alternative). to be used for simulation and should be more detailed than a case brief.
You will need to get access to the magazine "Consumer Reports" or any other consumer evaluation of a product category (see the example included under "Personal Application 1" in this session content). You do not have to use the library link to ..
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a variety of communication channels also exist to promote the marketing campaign wheather using traditional or new
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Baby boomers in America are aging
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