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Hbr case-vispera-visual intelligence for retail

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Reference no: EM132994422

Reference: HBR Case - Vispera: Visual Intelligence for Retail

Assignment Questions 

The following assignment questions are intended to prepare students for the teaching plan described below. These questions push students to think deeply about the nature of the ML/AI task, what it takes to operationalize it, and the benefits - both quantifiable and intangible - parties in the supply chain accrue from using services such as those offered by Vispera.

  1. In your mind, what are the most important benefits from Vispera's service to members of a supply chain selling fast-moving consumer goods? What factors should they consider when deciding whether to adopt the service?
  2. How might you quantify the value Vispera's service provides to a brand selling through modern retail channels? Assume Vispera charges a setup fee of 30,000TL. 
  3. How could Vispera's ability to specify the accuracy of its image recognition solution alight incentives between Vispera and its clients?
  4. What should Ercil do regarding the data ownership issue?

Reference no: EM132994422

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