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Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers.
Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.
Who were the most important stakeholders of the nineteenth century fur industry? Were they treated responsibly by the standards of the day? By the standards of today?
Don Gray, who ran an aircraft paint shop, was hired to repaint an airplane owned by Bob Moreland. When Moreland left the plane for the paint job, a bailment was created. The price agreed on was $9,470.00.When Moreland picked up the airplane, he was d..
You plan to have a meeting with the employees on your floor to explain your plan to change the arrangement and design of their floor space. You must make sure that your message is not only understood, but accepted! You want to have as little resistan..
Examine the significant changes to health care policies that have affected the overall quality of health care since the end of the 20th Century compared to the present day.
Consider a production line with two facilities in series. (A facility is the same as a station.) Every customer or job requires service first at facility 1 and then at facility 2. The mean and std. deviation of the effective service time at facility ..
There are several elements that result from the planning stage but for our purposes we will focus on the development of long-term and short-term goals. Long-term goals are set by the owners, leaders or upper management depending on the structure, siz..
Explain, using cost, ROI, and strategic principles, why event-style training is falling more out of favor and why electronic-based, or e-training, is becoming more customary. Why do you think that younger generations favor e-training over event-style..
What is an example of a successful serial entrepreneur from the “PayPal Maffia”. Explain why the success for a serial entrepreneur.
Sub-optimizing goals can create systemic issues within an organization. Explain how this might occur. Explain the role of data in requirements development. Explain which requirements categories need data and what types of data would be necessary.
Your job is to make sure that a washing machine lasts more than 10 years, the warranty period, with probability 0.99. As it is, the mean lifetime is 10 years with standard deviation 2.5 years, and it is gaussian (normally) distributed. Find the lowes..
A global issue and think about how three celebrities might collaborate to solve the issue. Describe the issue fully and its implications on humanity. Outline a plan by which they could jointly solve the issue completely.
Company sales invoices, Census data, and trade association statistics are examples of:
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