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Big data technologies have shaped the way marketing can be conducted in many aspects. For example, the Wall street journal once reported how real estate agents smartly use big data to target potential clients. Please first read this WSJ article: WSJ how real estate uses big data to track clients and comment below on
(i) Of the five segmentation methods (i.e., geographic, demographic, psycho graphic, behavioral, and needs-based segmentation) we have covered this week, which method do you believe will be shaped most by these big data technologies described in the article?
(ii) There are growing concerns of protecting customers' data privacy. For example, European Union has passed the EU General Data Protection Regulation law to set rules for the protection of personal data. Among the five most popular and best-performing American technology companies: Amazon, Apple, Facebook, Netflix and Alphabet (formerly known as Google), which company's financial profits will be affected most by such data protection in your opinion? Why?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.
Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.
What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.
Identify the purposes of different types of organisations.
Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.
Prepare a major handout on the key principles of instructional leadership
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