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1. Critique the following methodologies, and suggest more appropriate alternatives:
a. A supermarket was interested in determining its image. It dropped a short questionnaire into the grocery bag of each customer before putting in the groceries.
b. To assess the extent of its trade area, a shopping mall stationed interviewers in the parking lot every Monday and Friday evening. Interviewers walked up to persons after they had parked their cars and asked them for their ZIP codes.
c. To assess the popularity of a new movie, a major studio invited people to call a 900 number and vote yes (they would see it again) or no (they would not see it again). Each caller was billed a two-dollar charge.
2. You have been charged with determining how to attract more business majors to your school. Write an outline of the steps you would take, including the sampling procedures, to accomplish the task.
From the text, which shadows are leaders most likely to cast? Why? Again, from the text, what can a leader do to cast light instead?
Do you think the recall/ignition switch crisis is big enough to instigate change in General Motors? Why or why not?
Students often complain that the requirements of assignments or projects are unclear. From the student’s perspective, whoever can guess what the professor wants wins the highest grade. Thus, grades appear to be assigned somewhat arbitrarily.
Financial Statements: For a publicly traded company, what are the most important financial statements and why? If your best friend came to you and said that their business was doing poorly and you looked over their business and saw the information (i..
Discuss the advantages and disadvantages possibly experienced by the American computer manufacturers, such as HP, when outsourcing manufacturing and assembly to countries in Asia. Your discussion should address the following aspects: cost, focus on c..
Give as much information as possible about Strategic planning steps, and exactly does an environmental scan help a firm?
When does a disaster require international involvement? Give examples.
C&A identifies two location alternatives. Chicago has annual fixed costs of $20,000 and variable costs of $50 per unit. New York has annual fixed costs of $55,000 and variable costs of $100 per unit. For what range of output would New York be superio..
discuss some of the aspects of the transfer of training. What are the primary factors that play a role in the success of the process? How can application of the training objectives be sustained? What are some of the challenges?
1. Research five examples of corporate vision statements, corporate mission statements, and corporate goals. What impact do these have on the security of corporate information? What steps does the corporation take to ensure its intellectual property..
Is there still room for someone with a purely domestic perspective? Is international business education enough, or is actual field experience required? How might you prepare yourself for this new global business environment?
In a leadership role, you will learn that there are an abundance of responsibilities, especially with regards to making important decisions.
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