Greatest marketing mistake small businesses make

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Experts suggest that the greatest marketing mistake small businesses make is:

a. failing to define clearly the target markets they will serve.

b. setting prices that are so high that their customers soon start shopping elsewhere.

c. defining their target markets too narrowly and failing to capture a customer base large enough to sustain the business.

d. overemphasizing the importance of quality and service to their customers.

Reference no: EM131137096

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